Awareness and Support for Men Campaign
BRAVE Communications developed an engagement program to make the public aware that 1 in 6 men have experienced sexual abuse as children, and that we as a community must support their healing and treatment.
BRAVE Communications started this BRAVE Biking in-school program with a number of community partners, including Two-Wheel View, Pink Bike, Alberta Bike Swap, Calgary Public School Board, Calgary Catholic School Board and many others. An early project, funded by Conoco-Phillips, was with Christina Smith, Olympian. She and Principal Lynette Zapp share at the celebration where new bike contributions built by Conoco-Phillips volunteers are awarded to elementary school students at Abbeydale School who had written winning letters. Thank you, Global TV for sharing our story!
Samaritan's PurseBranding and Key Communications Messaging
Responding to the need for creating a brand for the diverse Samaritan's Purse Women's Projects, we were elated with the opportunity to contribute to this great area of need. Working with program managers, the communications department and donor relations, plus other disciplines of their management team, we facilitated sessions to bring out the knowledge and inspiration of the Samaritan's Purse team to translate into a multi-faceted brand and key communications messaging. Thank you to our team members who generously donated time. View logo design and website: www.samaritanspurse.ca
Week in Canada
Website designdesnoyers-schuler designed the new Waste Reduction Week in Canada website integrating educational tool kits, social media, video contests, and user-updated events listings.
Calgary Family Services
One of the largest health-based not-for-profit organizations in Calgary, desnoyers-schuler, the precursor to BRAVE, collaborated in branding this organization in a facilitated process, a first for this 100 year old organization. Over 150 stakeholders were consulted. With an extensive diversity of programs and partners, we helped develop the brand including the McKillop Award. , and the website was designed for in-house updates by Calgary Family Services staff. Desnoyers-schuler worked with Calgary Family Services on a number of engaging events and media relations to celebrate their monumental hundredth year, including an editorial series in the Calgary Herald and a beautiful Legacy Book.
National campaign tools
desnoyers-schuler was a key contributor in promoting the Commuter Challenge initiative for several years bringing more success and momentum to the cause.
An effective behavioural change tool to promote healthier transportation, the 2009 Commuter Challenge exceeded 2008 national results by over 12,000 participants, totalling 44,551.
Branding a person
The brand of Affinity Catering is expressed with a shell that demonstrates the "Fibonacci Numbers of life" as a parallel to the sustenance of food. How wonderful that one of life's greatest necessities can also be one of great pleasure.
As an elite catering company, the value of fresh ingredients and their exquisite sensual appeal is paralleled to that of jewelry.
Pre-branding annual report
On the cusp of readiness for new branding, the creative direction for this project was to demonstrate the new look and feel prior to the possible name change.
The emotive black and white photography captures the essence of the values of the organization and personal work of the volunteers.
Alberta Ingenuity required a restructuring of their website and redesign. The work involved a consultative facilitation including 16 stakeholders, definition of key messaging, custom photography and creation of a custom content management system, including extensive archival capabilities and video integration.
Client's comment: “you were able to capture exactly what we wanted!”
Posters and promotional materials
desnoyer-schuler provided 13 of the design materials for fundraising, marketing collateral and communications to Decidedly Jazz Danceworks.
Financially, they are a 20+ year old not-for-profit that has won awards for always operating in the "black" and an important arts leader and facility in the community. We look forward to seeing you at an upcoming performance!
Providing a wide range of creative services, our creative team developed the first marketing and communications plan for Carma Connect. Designing and devleoping over 30 websites and print pieces, we helped to develop the organization to win awards, and developing some of the most connected communities.